Keyword: e-book. perceived characteristics of innovation. flow theory. media richness theory. purchase intention

1 article found.

Research Article

The Effect of Presentation Types and Flow on E-Book Purchase Intention

Liao Hsiuli

EURASIA J Math Sci Tech Ed, Volume 12, Issue 3, March 2016, 669-686

https://doi.org/10.12973/eurasia.2016.1551a