Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors

Qiujun Lan; qing Xu; Xingye Hu

doi:10.12973/ejmste/78104

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Qiujun Lan ¹ ^* , qing Xu ¹, Xingye Hu ²

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¹ Business School of Hunan University, Hunan, Changsha, CHINA² Jixiang Life Insurance Company Limited, Hunan, Changsha, CHINA^* Corresponding Author

This article belongs to the special issue "Problems of Application Analysis in Knowledge Management and Science-Mathematics-Education".

Abstract

This paper analyzes the relationship between individual investor’s characteristics and behaviors by rank correlation analysis and logistic regression based on more than 20,000 samples of China’ individual investors nationwide collected through online questionnaires. And we select some critical characteristics as input variables to predict investor’s behaviors. The results show that investors’ personal characteristics and their behaviors are closely linked, and the data mining models inputting an investor’s personal characteristics can predict his investment behaviors effectively. These results would help related financial organizations to optimize their customer management, service quality and cost or profit control.

Keywords

individual investors
personal characteristics
investment behavior
Data Mining

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 13, Issue 12, December 2017, 8331-8341

https://doi.org/10.12973/ejmste/78104

Publication date: 25 Nov 2017

Article Views: 3444

Article Downloads: 1825

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How to cite this article

APA

Lan, Q., Xu, Q., & Hu, X. (2017). Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors. Eurasia Journal of Mathematics, Science and Technology Education, 13(12), 8331-8341. https://doi.org/10.12973/ejmste/78104

Vancouver

Lan Q, Xu Q, Hu X. Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors. EURASIA J Math Sci Tech Ed. 2017;13(12):8331-41. https://doi.org/10.12973/ejmste/78104

AMA

Lan Q, Xu Q, Hu X. Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors. EURASIA J Math Sci Tech Ed. 2017;13(12), 8331-8341. https://doi.org/10.12973/ejmste/78104

Chicago

Lan, Qiujun, qing Xu, and Xingye Hu. "Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors". Eurasia Journal of Mathematics, Science and Technology Education 2017 13 no. 12 (2017): 8331-8341. https://doi.org/10.12973/ejmste/78104

Harvard

Lan, Q., Xu, Q., and Hu, X. (2017). Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors. Eurasia Journal of Mathematics, Science and Technology Education, 13(12), pp. 8331-8341. https://doi.org/10.12973/ejmste/78104

MLA

Lan, Qiujun et al. "Predictability of Investment Behavior Based on Personal Characteristics about China’s Individual Investors". Eurasia Journal of Mathematics, Science and Technology Education, vol. 13, no. 12, 2017, pp. 8331-8341. https://doi.org/10.12973/ejmste/78104