Factors Affecting Consumers’ Green Commuting

Chen Kai; Liang Haokai

doi:10.12973/iser.2016.2001a

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Chen Kai ¹ ^* , Liang Haokai ¹

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¹ Beijing Forestry University, CHINA^* Corresponding Author

Abstract

As Chinese air pollution and other environmental problems were paid much attention by the public, appeals about reducing private car use and adopting public transport had come into being. In view of this context, the current study extended the theory of planned behavior by including environmental concerns to explore the effect of subjective factors on consumers’ green commuting. A questionnaire study was conducted among commuters living in Beijing and Shanghai to collect data. By using structural equation modeling, the research confirmed that green commuting was mostly predicted by the factor of intentions. The article closed with discussion of theoretical and practical implications.

Keywords

green commuting
environmental concerns
planned behavior
factors

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This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 12, Issue 3, March 2016, 527-538

https://doi.org/10.12973/iser.2016.2001a

Publication date: 17 Jun 2016

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How to cite this article

APA

Kai, C., & Haokai, L. (2016). Factors Affecting Consumers’ Green Commuting. Eurasia Journal of Mathematics, Science and Technology Education, 12(3), 527-538. https://doi.org/10.12973/iser.2016.2001a

Vancouver

Kai C, Haokai L. Factors Affecting Consumers’ Green Commuting. EURASIA J Math Sci Tech Ed. 2016;12(3):527-38. https://doi.org/10.12973/iser.2016.2001a

AMA

Kai C, Haokai L. Factors Affecting Consumers’ Green Commuting. EURASIA J Math Sci Tech Ed. 2016;12(3), 527-538. https://doi.org/10.12973/iser.2016.2001a

Chicago

Kai, Chen, and Liang Haokai. "Factors Affecting Consumers’ Green Commuting". Eurasia Journal of Mathematics, Science and Technology Education 2016 12 no. 3 (2016): 527-538. https://doi.org/10.12973/iser.2016.2001a

Harvard

Kai, C., and Haokai, L. (2016). Factors Affecting Consumers’ Green Commuting. Eurasia Journal of Mathematics, Science and Technology Education, 12(3), pp. 527-538. https://doi.org/10.12973/iser.2016.2001a

MLA

Kai, Chen et al. "Factors Affecting Consumers’ Green Commuting". Eurasia Journal of Mathematics, Science and Technology Education, vol. 12, no. 3, 2016, pp. 527-538. https://doi.org/10.12973/iser.2016.2001a