A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning

Yo-Wen Liang; An Sheng Lee; Shuo-Fang Liu

doi:10.12973/eurasia.2016.1507a

Full Text (PDF)

Yo-Wen Liang ¹, An Sheng Lee ² ^* , Shuo-Fang Liu ¹

More Detail

¹ National Cheng Kung University² National Chiayi University^* Corresponding Author

Abstract

The difficulty of Virtual Reality application in industrial design education and learning is VR engineers cannot comprehend what the important functions or elements are for students. In addition, a general-purpose VR usually confuses the students and provides neither good manipulation means nor useful toolkits. To solve these problems, the ZMET-QFD model presented in this paper, can translate the in-depth demands of VR into actual functions from the students’ thoughts. With a ZMET-QFD model, twenty-one items are determined to be the functions for VR from the students’ perspective. According to importance ranking, top ten items are: real-world parameters, physical database, multiple viewpoints, multiple-windows operation, ruler and unit display, environmental database, material database, multiple presentation models, graphical interface, and customized parameters. The findings of this study should lead to the creation of a concept of a designer-oriented virtual reality system that can truly help industrial design education and students’ learning.

Keywords

virtual reality
industrial design
design education
computer-aid design
ZMET-QFD model

License

This is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

Article Type: Research Article

EURASIA J Math Sci Tech Ed, Volume 12, Issue 5, May 2016, 1205-1219

https://doi.org/10.12973/eurasia.2016.1507a

Publication date: 20 Mar 2016

Article Views: 2385

Article Downloads: 1661

Open Access References How to cite this article

References

Akao, Y. (1990). Quality function deployment: Integrating customer requirements into product design (Translated by Glenn Mazur). Cambridge, MA: Springer.
Okur, A., Nasibov, E. N., Kiliç, M., & Yavuz, M. (2009). Using OWA aggregation technique in QFD: a case study in education in a textile engineering department. Quality & Quantity, 43(6), 999-1009. doi:10.1007/s11135-008-9170-2
Barone, S., & Lanzotti, A. (2001, August). Quality engineering approach to improve comfort of a new vehicle in virtual environment. Survey Research Methods Section, American Statistical Association, Alexandria, VA. Retrieved from http:// www.amstat.org/sections/srms/proceedings/y2002/files/jsm2002-000916.pdf
Braun-Latour, K.A., & Zaltman, G. (2006). Memory change: An intimate measure of persuasion. Journal of Advertising Research, 46(1), 57-72. doi:10.2501/S0021849906060077
Buyukozkan, G., & Feyzioglu, O. (2005). Group decision making to better respond customer needs in software development. Computers & Industrial Engineering, 48(2), 427-441. doi:10.1016/j.cie.2005.01.007
Chen, P.J. (2010). Differences between male and female sport event tourists: A qualitative study. International Journal of Hospitality Management, 29(2), 277-290. doi:10.1016/j.ijhm.2009.10.007
Choi, S.H., & Cheung, H.H. (2007). Multi-material virtual prototyping for product development and biomedical engineering. Computers in Industry, 58(5), 438-452. doi:10.1016/j.compind.2006.09.002
Cohen, L. (1995). Quality function deployment: How to make QFD work for you. MA: AddisonWesley Longman, Inc.
Cristiano, J.J., Cristiano, J.K., & White, C.C. (2001). Key factors in the successful application of quality function deployment (QFD). IEEE Transactions on Engineering Management, 48(1), 81-95. doi:10.1109/17.913168
Delice, E.K., & Gungor, Z. (2011). A mixed integer goal programming model for discrete values of design requirements in QFD. International Journal of Production Research, 49(10), 2941-2957. doi:10.1080/00207541003720343
Gironimoa, G., Lanzotti, A., & Vanacoreb, A. (2006). Concept design for quality in virtual environment. Computers & Graphic, 30(6), 1011-1019. doi:10.1016/j.cag.2006.08.002
Glenn, L.C., & Jerry, C.O. (2002). Mapping consumers' mental models with ZMET. Psychology & Marketing, 19(6): 477-501. doi:10.1002/mar.10021
Ho, W. (2008). Integrated analytic hierarchy process and its applications: A literature review. European Journal of Operational Research, 186(1), 211-228. doi:10.1016/j.ejor.2007.01.004
Houston, M.J., & Rothschild, M.L. (1978, January). Conceptual and Methodological Perspectives on Involvement. Paper presented at the annual meeting of American Marketing Association, Chicago.
Hoyle, C.J., & Chen, W. (2009). Products attribute function deployment (PAFD) for decisionbased conceptual design. IEEE Transactions on Engineering Management, 56(2), 271- 284. doi:10.1109/TEM.2008.927787
Karsak, E.E. (2004). Fuzzy multiple objective programming framework to prioritize design requirements in quality function deployment. Computers & Industrial Engineering, 47(2- 3), 149-163. doi:10.1016/j.cie.2004.06.001
Kim, Y., Lee K., & Kim, W. (2008). 3D virtual simulator for breast plastic surgery. Computer Animation and Virtual World, 19(3-4), 515-526. doi:10.1002/cav.237
Krugman, H.E. (1965). The impact of television advertising: learning without involvement. Public Opinion Quarterly, 29(3), 349. doi:10.1086/267335
Lee, T.H., & Shin, Y.G. (2009). Coherence aware GPU-based ray casting for virtual colonoscopy. Computer Animation and Virtual Worlds, 20(1), 1-9. doi:10.1002/cav.273
Lee, T.R., Chen, S.Y., Wang, S.T., & Chang, S.E. (2009). Adoption of mobile location-based services with Zaltman metaphor elicitation techniques. Mobile Communications, 7(1), 117-132. doi:10.1504/IJMC.2009.021675
Liang, Y.W., Liu, S.F., & Chou, S.B. (2010). Using metaphor elicitation technique to explore designers' demands. Journal of Art and Design of Hufan University, 6, 165-179 (in Chinese).
Lin, W.T., Chen, S.C., Lin, M.Y., & Wu, H.H. (2006). A study on performance of introducing ERP to semiconductor related industries in Taiwan. The International Journal of Advanced Manufacturing Technology, 29(1-2), 89-98. doi:10.1007/s00170-004-2488-6
Liu, S.F., Lee, Y.L., & Huang, Y.T. (2009). A brief fatigue inventory of shoulder health developed by quality function deployment technique. Journal of Shoulder and Elbow Surgery, 18(3), 418-423. doi:10.1016/j.jse.2009.02.023
Magnenat-Thalmann, N., & Egges, A. (2006). Interactive virtual humans in real-time virtual environments. The International Journal of Virtual Reality, 5(2), 15-24.
Magnenat-Thalmann, N., Foni, A., Papagiannakis, G., & Cadi-Yazli, N. (2007). Real time animation and illumination in ancient Roman Sites. The International Journal of Virtual Reality, 6(1), 11-24.
Matzler, K., & Hinterhuber, H.H. (1998). How to make product development projects more successful by integrating Kano’s model of customer satisfaction into quality function deployment. Technovation, 18(1), 25-38. doi:10.1016/S0166-4972(97)00072-2
Maurel, W., & Thalmann, D. (2000). Human shoulder modeling including scapulo-thoracic constraint and joint sinus cones. Computers and Graphics, 24, 203-218. doi:10.1016/S0097-8493(99)00155-7
Philip, S. (2005). Mapping the mind of the mobile consumer across borders: An application of the Zaltman metaphor elicitation technique. International marketing review, 22(6), 641- 657. doi:10.1108/02651330510630267
Pieter, C.M. (2010). Achieving attraction accountability through an attraction response matrix. Journal of Travel & Tourism Marketing, 27(4), 361-382. doi:10.1080/10548408.2010.481571
Rueda, S., Morillo, P., & Orduna, J.M. (2008). A comparative study of awareness methods for peer-to-peer distributed virtual environments. Computer Animation and Virtual Worlds, 19(5), 537-552. doi:10.1002/cav.230
Sireli, Y., Kauffmann, P., & Ozan, E. (2007). Integration of Kano’s Model into QFD for multiple product design. IEEE Transactions on Engineering Management, 54(2), 380-390. doi:10.1109/TEM.2007.893990
Sun, Y., & Liu, X. (2010). Business-oriented software process improvement based on CMMI using QFD. Information and Software Technology, 52(1), 79-91. doi:10.1016/j.infsof.2009.08.003
Tang, J.K.T., Leung, H., Komura, T., & Shum, H.P.H. (2008). Emulating human perception of motion similarity. Computer Animation and Virtual Worlds, 19(3), 211-221. doi:10.1002/cav.260
Yan, W., Li, P.K., & Chen, C.H. (2005). A QFD-enabled product conceptualization approach via design knowledge hierarchy and RCE neural network. Knowledge-Based Systems, 18(6), 279-293. doi:10.1016/j.knosys.2004.09.001
Zaichkowsky, J.L. (1985). Measuring the involvement construct. Journal of Consumer Research, 12(3), 341-352. doi:10.1086/208520
Zaichkowsky, J.L. (1994). The personal involvement inventory: reduction, revision, and application to advertising. Journal of Advertising, 23(4), 59-70. doi:10.1080/00913367.1943.10673459
Zaltman, G. (1997). Rethinking market research: Putting people back in. Journal of Marketing Research, 34(4), 424-437. doi:10.2307/3151962
Zaltman, G. (2003). How customers think: Essential insights into the mind of the market. Boston: Harvard Business School Press.
Zaltman, G., & Coulter, R.A. (1995). Seeing the voice of the customer: metaphor- based advertising research. Journal of Advertising Research, 35(4), 35-51.
Zaltman, G., & Schuck, L.J. (1998). Seeing through the customer's eyes with computer imaging. Boston: Harvard Business School Press.

How to cite this article

APA

Liang, Y.-W., Lee, A. S., & Liu, S.-F. (2016). A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning. Eurasia Journal of Mathematics, Science and Technology Education, 12(5), 1205-1219. https://doi.org/10.12973/eurasia.2016.1507a

Vancouver

Liang YW, Lee AS, Liu SF. A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning. EURASIA J Math Sci Tech Ed. 2016;12(5):1205-19. https://doi.org/10.12973/eurasia.2016.1507a

AMA

Liang YW, Lee AS, Liu SF. A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning. EURASIA J Math Sci Tech Ed. 2016;12(5), 1205-1219. https://doi.org/10.12973/eurasia.2016.1507a

Chicago

Liang, Yo-Wen, An Sheng Lee, and Shuo-Fang Liu. "A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning". Eurasia Journal of Mathematics, Science and Technology Education 2016 12 no. 5 (2016): 1205-1219. https://doi.org/10.12973/eurasia.2016.1507a

Harvard

Liang, Y.-W., Lee, A. S., and Liu, S.-F. (2016). A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning. Eurasia Journal of Mathematics, Science and Technology Education, 12(5), pp. 1205-1219. https://doi.org/10.12973/eurasia.2016.1507a

MLA

Liang, Yo-Wen et al. "A Study on Design-oriented Demands of VR via ZMET-QFD Model for Industrial Design Education and Students’ Learning". Eurasia Journal of Mathematics, Science and Technology Education, vol. 12, no. 5, 2016, pp. 1205-1219. https://doi.org/10.12973/eurasia.2016.1507a